Making Everlasting Firsts

Making Everlasting Firsts

Sticky Fudge is an ethical South African clothing brand for babies and toddlers.
Our hardier, mix ‘n matchable clothes are designed to support every family’s era of ‘firsts’ and turn a child’s first four years of life into lifelong memories.

Our Collection

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boys banner image
babies banner image

Our Story


It starts with those tiny closed lids opening and staring wondrously, dependently and devotedly up at you. So begins the era of ‘Firsts’. From here, they come thick and fast: first giggles, first steps, first tantrum, tastes, smells and so much more, and all of it captured, recorded, shared, watched and rewatched.

This is the time of bare feet, grass stains and uncontrollable laughter. Where a cardboard box is a spaceship, the only jobs are: astronaut, fireman, princess, superhero and ninja and where weekends are four days long.

We make clothing for the era of ‘Firsts’. Tough enough for any playground, timeless enough for any siblings and iconic enough to wear at any ‘First’.


“We dressed our eldest in a range of Sticky Fudge clothing and can’t wait to carry on the tradition with our youngest”


Instagram #foreverStickyFudge


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