We value a mix of fashion and function, bringing beautiful, responsibly sourced threads together to help you weave your own memories.
Our mission is to bring variety, comfort and style to your child’s wardrobe and for children to love wearing our clothes as much as you will love photographing them in them. From design to production, we aim to make all our clothing here in South Africa, tirelessly testing materials to find the best fit for our range. All fabrics go through various processes to ensure garments do not shrink in the wash. We use premium quality fabrics and 100% natural cottons as far as possible, ensuring that our clothes are as gentle as they are beautiful. Most of our prints are one of a kind, complementing these with popular seasonal staples. Environmentally friendly dyes in handpicked colours mixed specially for us are used, offering uniqueness and an identifiable aspect to our collections. All our garments are tailored and our patterns are continually altered to ensure the best fit for each age range and the chosen fabrics.
We believe in synergy between material, maker and design, honouring our community and our heritage by carving out a future that not only celebrates it, but sustains it. The result is clothing that has longevity and individuality. It is our commitment to living in a more responsible, ethical and conscious way.